helv what's it called again?

[Laura Lynne]

Much of Helvetica’s appeal comes from its cold, almost clinical modernity.

http://www.fontshop.com/fontfeed/arc...ternatives.cfm

[zumojuice]

adesso is very nice. I think there needs to be leaps from helvetica in some fields. Don't get me wrong, I've a great font but over used a tad. even neue is getting extensive use these days. But some close use to these fonts could create similar appeal why being different.