The Effect of Typeface on the Perception of Email - Graphic Design Forum and Web Design Forum

Toon · #1 (**permalink**) 23-04-2007, 08:07 AM

The Effect of Typeface on the Perception of Email

Summary: This study investigated the effect that a font has on the reader’s perception of an email. Based on a previous study by Shaikh, Chaparro, and Fox (2006), a sample email message was presented in three fonts (Calibri, Comic Sans, and Gigi). The three chosen fonts represented a high, medium, and low level of congruency for email messages. The least congruent typeface (Gigi) resulted in different perceptions of the email document and its author. However, no significant differences were found between the moderately and highly congruent fonts.

MickyO · #2 (**permalink**) 02-01-2008, 11:42 AM

wouldn't have put impact last

heatherink · #3 (**permalink**) 16-01-2008, 07:02 PM

I wish Comic Sans would have a slow, painful death. NOW.

Thread Tools
Show Printable Version Email this Page
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Typeface-Anatomy	Toon	Off Topic	0	25-02-2008 07:26 PM
Help finding a typeface...	gregfindley	Typography Forum	2	05-11-2007 08:26 AM
When Is It Wrong To Call A Typeface Font	Graphic Design Links	Graphic Design Links	0	25-10-2007 08:40 PM
Typeface ID	Begin	Typography Forum	1	11-10-2007 03:45 PM
Thirteen ways of looking at a typeface...	El Peligroso	Typography Forum	2	30-05-2007 02:18 PM