Five simple steps to better typography

[Toon]

Five simple steps to better typography by Mark Boulton

Solving the design problem

Let's start by addressing the root of the decision to set type in different weights - solving a design problem. I mentioned that this problem stems from two main areas:

1. An aesthetic problem. This is where the designer sets type differently to add style or solve some kind of visual or compositional issue.
2. A content problem. The designer needs to set a different weight because the content dictates it. The language of the content may dictate special typographic treatment, the tone of voice may be different, it may be a quote, it may be a structural device such as folios.

There may be other reasons as well, but I believe these are the main cause.

Read More here

http://www.markboulton.co.uk/journal...graphy_part_5/

[zumojuice]

Some nice parts in that.