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  1. #1

    Logo Drafts please critique


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    Hello,
    I'm designing my logo and I'm having a hard time choosing a secondary font for "graphic & web design." Please take a look and suggest which ones you like/dislike. I am trying to come across more artistic and targeting a boutique-type business. I'm avoiding symbols because the name has many words and want to keep it fairly simple.

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  2. #2
    Izo's Avatar
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    I think No. 4 is heading in the right direction, but i'd be tempted to use a slightly more Geometric sans set in uppercase... Gotham or Effra would work well here, I feel.

  3. #3
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    based on the style use on the name, i would select no.5
    website | not a website - great design forces grokking.

  4. #4
    Cwilk's Avatar
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    Definitely #4 because the tagline should never compete with the main logo font. So using a sans serif font is perfect. Is that font Avant Garde?
    Christina Wilkinson
    Sabre Design

  5. #5
    I agree with ROSS i will choose #5 also

  6. #6
    Okay, now I'm stuck between #4 & #5 haha.

    Izo thank you SO much for the suggestions. I am drooling over Gotham, however my pocketbook would be crying if I spent $200 on that set. (Why don't they sell individual weights?) I'm a freelancer so it can't work out :( I've tried it out on #7 as a screenshot. I'm sure it would look awesome. I tried Nevis before these drafts which I really liked, but couldn't find something similar that was in my price range that was better quality. Gotham seems to be the style I'm looking for. Is there something out there cheaper with the same style/feel as Gotham?

    #6 I tried Effra, another beauty. It's a screenshot so no tracking but that would be done if I purchase it. Still a bit pricey though. Suggestions for similar less-expensive versions of Effra?

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    Last edited by jellyfish; 25-01-2011 at 07:33 PM.

  7. #7
    rossable's Avatar
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    expense the client for the purchase. unless your the client... then you may just have to "prime the pump" as it were.
    website | not a website - great design forces grokking.

  8. #8
    Izo's Avatar
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    My pleasure, Jellyfish (that sounds weird). This link may be of interest to you: ImJustCreative's alternatives to Gotham. There's one or two free ones there, I'd also check out the comments as well.

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