22-05-2007, 01:58 PM
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Netvibes is an Addiction™
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Join Date: Jan 2007
Location: Sheffield, UK
Gender: 
Posts: 18,952
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Microsoft Deal Makes Yahoo Buy More Likely
Hmmmmmm.
Quote:
Microsoft Deal Makes Yahoo Buy More Likely, Noto Says (Update4)
By Jonathan Thaw
May 18 (Bloomberg) -- Microsoft Corp.'s plan to buy AQuantive Inc. for $6 billion increases the likelihood that the software maker will also buy Yahoo! Inc., Goldman Sachs Group Inc. analyst Anthony Noto said today.
Yahoo would plug a ``strategic hole'' at Microsoft that isn't filled by the purchase of AQuantive, announced today, Noto said in a note to clients. AQuantive, which creates Web ads and measures whether they reach the target audience, doesn't give Microsoft the roughly half a million advertisers required to compete against Google Inc., Noto said.
``We believe the odds of a deal happening over time actually increases,'' New York-based Noto wrote. ``Microsoft is willing to do deals that are a strategic necessity.''
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