All the graphic design graduates of my year (1980) were vying for the best jobs in our city (Toronto). I had to do something different to break through the clutter. So I designed and printed a self-promo piece that showcased my work. It had to display creativity, design continuity, attention to detail and most importantly, it had to be unique. My promo-piece was a hand-made kit that contained my CV, letter of introduction and samples of design work. I even added illustrations to the mailing envelope–but that is all part of the presentation. Because of my self-promo package, I nailed a job at Doyle Dane Bernbach–as it was called back then. Now it's ddb.com
Fast forward to 2009. Most employers will expect the same but in a digital format. But you still have to break through the clutter. Now it's Flash, site design, then print design. If you have illustration skills–all the better!
Imagine you are the employer, opening links to hundreds of digital portfolios. Typically, 45% of the applicants will be absolutely terrible, 50% will send average design work, 3% will be worth a second look and 2% will be outstanding–which means that only 5% (or less) even get an interview. These percentages are approximates based on consultation with my industry contacts and my own experiences as a Manager when conducting interviews.
The countless hours you spend will be worth it – and it should be a labour of love. If it's not, maybe you're in the wrong profession.


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