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Old 08-01-2008, 02:08 PM
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Default New Xerox Logo
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Old 08-01-2008, 02:10 PM
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is xerox really changing!?

NOOOO!!!!!
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Old 09-01-2008, 08:51 AM
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Nice

bet it cost a few hundred thousand
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Old 09-01-2008, 09:20 AM
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seems everyone seems to be jumping on the "glossy button" logo bandwagon these days. probably cost the earth for, what? ten minute job? if that?
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Old 09-01-2008, 09:41 AM
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I prefer the original, looks like they've changed for changes sake...
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Old 09-01-2008, 09:49 AM
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Quote:
Originally Posted by El Peligroso View Post
I prefer the original, looks like they've changed for changes sake...
Agreed
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Old 09-01-2008, 12:51 PM
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Quote:
In addition to the new logo, Xerox will use a variety of colors in marketing across numerous media, from print and Web to broadcast and interactive presentations.
Wergan would not say how much the research for the new logo cost, but said it was a "significant multimillion-dollar marketing investment."
forbes.com

Associated Press
Xerox Changes Logo to Suit New Products
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Old 09-01-2008, 04:31 PM
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Hmm I'll have to be the black sheep and say I like it. They've had the old one for how long now? I think theres only so long you can go, avoiding trends before you mgiht just have to jump on the bandwagon like
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Old 09-01-2008, 05:20 PM
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i like it too, but i keep thinking "x-box" when I see it

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Old 13-01-2008, 06:35 PM
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i dislike it. they should have tried logosauce first. they could have gotten about 100 designs just like that for $100, lol.
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