Brand Union Re-Brand

[Toon]

Any thoughts?

[rossable]

non designers and fashionistas are going to have a hard time reading that. abstract is all the rage or whatever but some people just cant see it.

it will just look like a blob or random shapes of color and will be meaningless to them.

other than that. i like it.

[blueocto]

I'll stick it on the car forum and see what the non designers think lol

[blueocto]

I said " Do you know what it says?

Is it obvious to make out?

Im posting on behalf of a fellow designer, and we wanted to see if 'non designers' would 'get it' straight away.

Thankyou come again "

The responses were:

"brand union, read it straight off"
"Same, i got it straight up. Although my vote doesnt count, because i used to study graphic design."
"yeah i see Brand Union straight away"
"as above "
"agreed."
"Yup"
"See it straight away!! "
"Brand union, but the more you look at it, the more it doesn't make sense

but at a quick glance it works everytime"
"yup got it instantly but look pants"
"It looks cool... got it straight away also..."
"Agree with Mr Gibbins"
"its funny, immediately I saw Brand Union, then when you look at it properly, its just a load of wierd shapes

I know nothing about design though so aint going to comment on how it looks, but I could read it"

Hope that helps! lol

[rossable]

nice

[lolly]

It's getting very mixed responses around the net, I'm undecided

[DMG]

very cool, dounno how well it would work as a logo though