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As long as they can be used small and used in print and as a monotone there's nothing wrong with using grads etc. I test all my logos for print purposes as I work in a print studio as well as a design studio I know better than most what will work and what won't.
I hate designers with no print or pre-press knowledge I have to redraw those types of designs all day, I however am not one I won't offer a design unless I can guarantee it is printable on a variety of media. |
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![]() An example of the BT logo which I run millions off every week, on old continuous presses from the early 80's. It's very old fashion to think that logos need to be flat now, especially in the digital age, they ram this fact down the throat of 16-21 year old designers in every type of design education but they are taught by 40 year olds who have lost touch with the technological advances being made. It was only 5 years ago that illustrator struggled with transparencies and now look at the sort of high res vectors you can output. It's important not to get too caught up on what is standard as the people that set them usually don't except that standards change. |
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I guess you can call me old fashioned! I like to design simple logos and I personally don't think with gradients and transparencies. Perhaps I need to learn? It's not that I don't like them, they just haven't worked their way into my design process. Hehehe, most of my professors were in their 30's, though I had a couple (my logo instructors, go figure!) who were 50+. Standards change, yes, but those criteria I listed above for logos I think still stand. They are universal enough to allow for changes in design trends and technologies. Do you agree? And that BT logo works with transparency and all at small sizes? |
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Yep it's a good example how even big companies who have their logo printed all over want more interesting designs to make them stand out and the technologies and printing processes we have now allow it!
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