"Identity Crisis!" sneak peek posted on HOW Blog

[Jeff Fisher LogoMotives]

Hmmm...not really sure in which section this should be posted - but since my new book Identity Crisis!: 50 redesigns that transformed stale identities into successful brands is specifically about this topic maybe this works best.

For those interested in taking a closer look at the visual teaser pages of the book, a downloadable PDF has been posted on the HOW Blog.

The document includes a look at the table of contents, and projects from Shine Advertising Co., Willoughby Design Group and Subplot Design.


HOW Books is the publisher of Identity Crisis! - and they also published my first book, The Savvy Designer's Guide to Success back in 2004. In addition, I serve on the HOW Magazine Editorial Advisory Board and the HOW Conference Advisory Council.


Look for Identity Crisis!: 50 redesigns that transformed stale identities into successful brands on your bookstore shelves in October.

This was originally posted on the Identity Crisis! blog, which provides a great deal more info about the book.

- J.

[brokendalek]

Good stuff Jeff, thanks for sharing your work

[kelvyn12]

good stuff and nice plug for the book ;)

[onesummer]

hehe, yeah I'd normally call it a shameless ad plug, but the book is so relevant, I can't possible do so! I'll be ordering one for sure.