The simple logo's I love

[Mack]

[rourex]

I Love. com

[Pignut]

Francesco Saroglia's Woolmark gets me every time:




Although Gerald Burney's British Rail "double arrow" is another favourite:

[james]

Fontsmith who have some cool typefaces as well

[zumojuice]

oh yeah - railway one. Sometimes symbols become to engrained into culture and visual surroundings, I forget that they were designed.

[Pignut]

Originally Posted by zumojuice

oh yeah - railway one. Sometimes symbols become to engrained into culture and visual surroundings, I forget that they were designed.

I am an old git. Old enough to remember British Rail as a massive brand and that logo instantly reminds me of so much from my childhood and early adult years.

I seem to have a soft spot for that strong, simple, almost-austere design style. When I sit inside a railway station these days, I sometimes struggle with the riot of competing styles and brands plastered across the trains and platforms.

I think I must be some sort of design facist. I probably need to have a nice lie down.

[azahari]

yeah, simplicity is b-e-a-utiful.

[jontywagener]

i love the plastic whale logo

[Toon]

[noant]

This has been and always will be one of my favorites.
Very noticeable, clean, and intuitive.