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26-06-2007, 12:18 PM
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22 + 1 Laws of Branding...
The 22 Immutable Laws of Branding has a lot of good advice for building a brand. There's almost nothing about designing a logo, however.
The missing law is that the brand doesn't end at the logo. And no, making the layout pretty isn't much different. Unfortunately, most companies really do start and end their branding at the logo. But it gets much worse. I've come to think logo design should be regulated by the FDA, with logos classified as a mind altering substance. In Logo Misapplication, Andy Rutledge explains what happens when you get hooked on logo design. I'm waiting for the logo design clinic in the branding wing of the Betty Ford center. Last edited by D856C; 27-06-2007 at 03:00 PM.           
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