London unveils logo of 2012 Games

[Laura Lynne]

I heard the statue of liberty cause all sorts of uproar between political types at first but now it's a national icon and maybe the first thing you think of about the usa

[Arkady]

Ah yes architecture often has that effect on people because it means a change in a familiar landscape. The Eiffel tower had the same problem in the begining. The CRS had physically restrain Parisians from destroying it. In some places there is a huge backlash against wind turbines. But this graphic can't be suffering from environmental inertia. I don't remember hearing anything like this before Barcelona, Atlanta, or Sydney.

[Toon]

I don't think it's the design I think it's the money spent that causes the uproar.

On a smaller scale there was quite an uproar about Liverpool Victoria's new logo

[Arkady]

I agree, the apparent price tag has certainly added fuel to the fire, the question is would people have liked it any better if had only cost a few hundred pounds.

[Toon]

I think it's just typical Brits, anything to have a moan about!

It doesn't bother me what the logo looks like, wait until they start charging £10.50 for a hotdog at the event then they'll be up in arms!

[sweetbeat]

I have read, in a belgian newspaper, that they paid 560,000 euro for this logo!! how can you spend all that money on one logo??

[ianm]

i imagine the £400,000 was the amount for the whole camgain not just the logo

[tommylogic]

any mention who designed the logo.. a Frenchman perhaps

[ianm]

nah, probably an office junior using publisher - hence the high costs

[sweetbeat]

'590,000 euro have cost, the logo where the renowned design office Wolff Olins worked a year for' this was written in the newspaper.