Sexual Health Brand

[hallamfm]

We're coming up with a brand/web to go along witha sexual health campaign.
Would appreciate some feedback regarding the visuals:

[James Jones]

Bottom left seems to work the best for me

[hallamfm]

Basically I'm thinking the branding could be used in all the ways I've visualised above but does anyone have any thoughts / criticisms on whats there?

[hallamfm]

anyone?

[thom0975]

anyone?

Okay- I'll bite.

First off- nice work- expressive and nice choice of colorways.

It'd be interesting to see what you could do with the sperm not being segmented so harshly (or at all)- I didn't think they were like that biologically anyway.

Actually, I think that the segments are what bothers me the most- it makes the already busy visuals too choppy- interrupting the flow from the S shapes (logus interruptus) and giving me too many individual elements to look at rather than taking in the whole thing. Makes me think of ringworm or something insect-like...

Also- for the trios sans text- have you tried intertwining them?
Esoteric- possibly in a faux-helix?
Suggestive- braided into an S shape?
Or- vulgar- circling around a central point? (seeking the egg)- stylizing that might be better suited.

Oh- and MAJOR kudos for keeping your hands off the gradients and shadows and reflections I keep seeing in 'logos.' You get a gold star for that.

If I had to pick- I like the top right best and would imagine that could have the most mileage of the grouping- I would just clean up those segments...

How's that?

[hallamfm]

perfect thanks I'll try out some of your suggestions

[hallamfm]

Thom not sure what you mean regarding the intertwining of the trios font but I'm intrigued. can you expand?

[hallamfm]

SLIGHT AMEND

[thom0975]

Dunno how to explain it without pulling up something derivative... But thinking "medical" or "clinical" maybe combining them as a caduceus to intertwine them...

Ah- that works much better- sperm-like without that ringworm aftertaste...

The taper is a little off, though, eh? (Could be beefier around the start of the W, maybe?)

Nitpicking: Kerning between S and EX...
are the r and d on the baseline with W and o?

[GRAFKZ:MAN]

I was going to say the bottom right one. Because the sperm looked like an s, sperm, and a microphone all in one. However I do also see what thom0975 is getting at. Good work!