Mortgage logo - crit welcome

[skippers]

What do you think people? I haven't designed many logos so any suggestions would be much appreciated.

I am designing a logo for a mortgage service company. They haven't quite decided on the name yet out of the 2 in the example. They will be providing a number of services and products under one umbrella which is where the idea of the swoosh comes from.

http://www.timberfloor.co.nz/images/GBMS.jpg

[StiligeCecilie]

Broken image link.

[skippers]

It should be working, maybe give it a bit longer to load.

[prewe]

why don't make an umbrella instead of the swoosh if that what it's supposed to represent? the swoosh is so overused and doesn't really look that good.
i would say back to the drawing board, because it honestly doesn't look like you've spent a lot of time on this.

[skippers]

aye aye captain! I think you're absolutely correct, cheers. I was thinking of someone jumping for joy in the air holding the umbrella

[skippers]

OK, here's my second draft. It's getting better but still not quite sure about it. The orange text might have to be bigger for when the logo gets shrunk down. The prongs on the points of the umbrella need a bit of attention.

http://www.timberfloor.co.nz/images/Greenbanklogo.jpg

Look forward to your thoughts guys and gals

[Alexa]

this one looks much better

[eziemac]

It needs to be far more simple and suggestive. Keep the shape as simple as possible without losing recognition of what it is

[skippers]

thanks, I'll see what I can do

[ddwebguru]

try to play with the concept of umbrella. Try different figures and do not use large icons. Try to merge everything text, image, symbols into one.