Barclaycard today launches a new £1.5m visual identity designed by The Brand Union

[Toon]

The logo cost £600 000 to develop, and Barclaycard expects to spend £1m rolling it out over the next two years.

The Brand Union was appointed following a competitive pitch against other Barclaycard rostered consultancies.

The new marque features a globe motif, which Barclaycard claims refers to the chip being freed from the plastic credit card as new ways of paying for items are introduced.

According to the credit card company, the motif is also supposed to symbolise a world that is calm and confident on the outside, and warm and vibrant on the inside.

Barclaycard head of brand management Rhidian Taylor adds that the old logo did not project a global, modern image.

The new identity will appear in green, magenta, orange and cyan versions, with cyan being the principal colour.

£1.5m update for Barclaycard - Design Week

[PR Design]

Looks familiar... Sony Ericsson meets AT&T?

[petra]

100% Sony E without a doubt

[crazyleaf]

£600 000 to develop ??? Looks like a £100 on LogoSauce.

[El Peligroso]

It's quite nice, not sure I buy into the chip being freed from the plastic bit though...

[james]

Yeah looks alright, not alot wrong with the old ID i thought though.. Toon, are you going to raise your prices now?

[Toon]

Originally Posted by james

Toon, are you going to raise your prices now?

Why?

[james]

I mean if you can get £600k for a commission

[Toon]

That's all very well if all you want to do is work on one project for months on end

[PR Design]

Erm I'd say it's worth it lol.