Logo help and suggestions

[kopbeen]

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Hi guys

I apologize in advance if this thread is pushing it - I am well aware of the no-business rule that most of these forums have and I do not wish to infringe upon it or your time. That said, I am going to make a jump of faith and ask you for some advice and help.

I am the chairperson of a student organisation in South Africa. Our organization promotes Afrikaans (it's a South African language - wiki it if you don't believe me!) as a language of instruction at institutions of higher education. Afrikaans is the only non-European, non-Asiatic language capable of such higher functions. There is no such language in the Americas, Oceania or the rest of Africa. Unfortunately, Afrikaans was also the language of the Apartheid government during the 20th century and for this reason Afrikaans is being used less and less at our universities and colleges. TBAK wishes to embrace the fact that Afrikaans is an incredible national asset and we promote Afrikaans in a multilingual setting. We only recently formed and had a logo designed. I attach it here.

I was hoping to get some feedback upon the shade of blue used, and I am open to suggestions. Also, I was hoping somebody would be able to help me to do a fade-out of the last stretch of lining at the end of the logo. The sudden stop irritates me, and I'm sure it will irritate you too. Any other adjustments that you guys think will help: please bring it on - you guys are the experts!

If you need the larger jpeg-file, I will happily e-mail it to you!

Thank you and all the best with that which you are doing!

[maneetpuri]

Hi,

You can try gradients of blue in the blue line and in the text. I think that will look much better.

Attached is the image with Fading in last.

Hope this helps,
Cheers,

[james]

I wouldn't worry about the gradient. The sudden stop would be less annoying if you aligned it with the edge of the K. In fact, I would tighten TBAK up and avoid the overlap with the curved lines, it isn't very readable at the moment.
Also the blue is too similar to the black and I would align the strapline to the right (again, lined up with the K)

[kopbeen]

Would you mind giving an example of what you mean, james?

[james]

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Maybe later if I get some time!