What size for logo?

[zumojuice]

start on paper - or at least form a rough idea about what you want. it may be that by playing with elements before you start you can see the obvious things and either go with them or avoid them depending how you feel/client.

work in b/w - if you does not work here - it won't work in colour - they move to colours and don't forget your tints ( they can be like free colours when your limited to them.)

[ianm]

Originally Posted by zumojuice

don't forget your tints ( they can be like free colours when your limited to them.)

most definitely - i did a lot of two colour work in my last place, full logo, stationery and marketing packages, tints can bring your work out a bit more

[Cwilk]

I honestly believe that in the graphic design world, if everyone does everything by the book, it doesn't help them stand out.

There is the rule of only presenting only 3 logo concepts to a client. Well I think that is totally wrong. Do you know REALLY what the client is looking for? Can you honestly read their minds? Most likely you don't and you can't. Present them more than someone else would. That doesn't mean go crazy by making so many logos that you've wasted time.

Make the logos larger so they can see the detailed (or undetailed) work you've put into them. Then make the logos the size as if they would appear on letterhead or a business card. This gives them an idea of how they look smaller.

Most of the rules in design, I pretty much throw out the window. And I think that's what makes our company so successful. Anyone can argue with me about breaking design rules, but I have been in business for quite a while, so it's pretty hard to argue with time.

Dare to be different. Stop being cattle. That's what creativity is all about.

[247 Creative]

I wouldn't consider myself to be an identity specialist by any stretch of the imagination (Web stuff is my main "angle"), but I'd certainly recommend working in Illustrator (or Freehand if you're feeling particularly Old Skool) given the fact that you've got a lot more flexibility in resizing images without losing quality.

If you need the logo for a Web page / PowerPoint / whatever, you can always bring the EPS file you made in Illustrator into Photoshop, and save it out as a bitmap at the relevant size - when you import an EPS in Photoshop it asks you what size you want it, and will do a pretty good job at delivering what you ask!

[Cwilk]

I absolutely agree with you on the Illustrator issue. But we've had that discussion on these boards before and unfortunately some don't see it that way. :ohmy:

[Toon]

The major problem is, is getting people when they start to put photoshop away, it's where most people start and it traps them a little.

A bit like web builders who start in Front Page

[ianm]

cwilk, your starting to get on my nerves mate - if hardan ever has to work for a printers or low end design company (which probly where he'll start) these tips are invaluable, and you are just rubbishing them.

[Toon]

I don't understand what she's said wrong? Explain?

[ianm]

oh never mind

[Toon]

cwilk, your starting to get on my nerves mate

Is a bit harsh with no explaination, what has been said that you disagree with?