What do you think of these posters? any crit is welcome!

[Michael_Mlt]

Hey guys,

here's my first post to the forum..

I am designing a 2m vertical banner for promotional purposes, however i'm getting a bit stuck..

they want a fresh look to it but i'm not sure which way to go. did these proposals so far.. please comment and share any ideas :)

cheers!

[Candra]

The white one is definitely better imo

I also don't like how everything is in lower caps not so much the headline but the when it starts to say free, it looks a bit unprofessional. The gap between the top and the word unbeatable should be less. The white one should have a border like the black one.

The images on it confuses me, the people jumping looks awkward. The images and the text should be a bit more lined up.

I think that there may be too many colors? I'm not sure, something about them seems a bit off.

[Michael_Mlt]

hey candra thanks for your feedback,

you're right about the colours for sure, they were bugging me also. have made some changes towards a simpler look.

[Arkady]

My first thoughts on seeeing this and before reading the copy was that the poster was for a rave or concert. I think the images fail badly in their relavance to the product.

[Michael_Mlt]

Unfortunately this was requested by the person who will be using it. I needed such feedback as i got stuck on this one.

any suggestions?

[Shady]

I think it looks great. Looks professional n i can see it printed ;)

[delicraig]

I agree with Candra on the points about typography, if your going to use lower caps the whole document should be in lower case. Your imagery and type doesn't scream motor insurance to me, like Arkady suggests, where is the rave?. Colour, the orange is good to me that says RAC, if anything the blue is to dark. your type hierarchy is wrong to, the headline doesn't read right, Unbeatable discounted motor insurance, it's a bit of a mouthful. The headline is aligned left, the line below is centered, you need to be consistant.

So now how do we get an idea in here, your logo is the orange car I guess, so lets have some fun with it. 'Free alternative veichle in case of an accident for comprehensive policy holders', make your orange car big, crumple it, have an orange cloud floating above the engine, use your imagination, next to it have the same car logo, but in blue, (as thats the other colour you have used), show it driving away!, can you see what I'm getting at. 'Free roadside assistance membership', well I can think of a couple of ideas. Focus on your logo and have some fun, there may be other benefits you could list and represent with your logo.

Crit over, have another go and show us again.

[Michael_Mlt]

really big thanks.. will work on it again :)