LogoSauce entry - Catalyst Business Consultants

[flick]

what do you reckon:
LogoSauce™ - Catalyst Business Consultants

[Laura Lynne]

I would add a little leading between the tag lines, not a fan of touching vertical text

[flick]

thank you Laura :)
i have no idea why i hadn't noticed that. have updated now.
i've made the letters touching to convey the idea of one thing instigating another, like a catalyst, as that's what the guy said he wants to see. not sure how best to depict that though. tried to do it as well the the colour 'transference'

[delicraig]

The letters are kind of all over the place, which makes it difficult to read, I see Catal first, then the y, s & t are like another element. Have you seen the Guinness Tipping point domino advert?, another form of catalyst.

[flick]

should i scrap that concept all together or try and link catal to yst in another way?

[delicraig]

Your on the right track with one thing instigating the next, thats why I put the Guinness advert in my previous post. Try a taller slimmer font, and see how the domino idea works with that. Try to keep the word on one line, legibility is paramount.

[flick]

i think this is an improvement...
LogoSauce™ - Catalyst Business Consultants

[Candra]

It's an improvement but the letters still are too all over the place. It just doesn't flow well to the eye.

[delicraig]

Can you not put all the letters on the same base line, see how it looks, and repost it, I want to have a look and see what we can do to get this working for you.

[flick]

thanks very much both of you :)
they seem to agree with you from their comment but also they're not liking the paint drop thing so i'll have to leave that concept alone all together. but yeah i agree that the text should all be on the same base line. thank you for your help :)