Crit my client logo.

[Nuzor]

Hi all,

I'm new here, I am primarily an interaction designer working in central london, I usually do web design and interactive flash content but have been tasked with creating a new logo and brand identity for the company I work for, mainly becuase I know the company very well and know what we want.

We are a huge tech focused online advertising network in europe, we sometimes work with the clients to produce and launch their campaigns. We also do web development and design and publish some of our own tech enthusiast websites.

So here's the logo, its inspired by superman, as we are a small team and all supermen in our individual roles. And we are also innovators in our field.

Constructive criticism is welcome!

[Arkady]

One of the first things I always ask myself when looking at a new logo design is what will it look like after it's been through a photocopier and could it be embroidered on a polo shirt. I like the concept of this logo, but I have reservations about the implementation.

[jonze]

I like it! But it reminds me of:



As long as it's being used outside Ireland you should be ok though :P

[Nuzor]

hehe, thanks for the feedback, I developed it based on your comments and I think its a big improvement.

So there is going to be two types, one is the rich detail version for web/animation and the other version will be simple for publication products.

[Arkady]

Personally I think that TSB similarity is not too much of a worry. They are distinct enough to be discernibly different. Whether the TSB will agree is one for you to decide upon. Other than that I think you've pretty much got it.