Possible Logo Work

[SidekickWD]

I was contacted last week and asked to provide a sample logo, to revamp their old one. The red wavy line is an important part of their logo and MUST stay, I was told. But other than that, they want wanted a clean, bright, professional looking logo and web page. (I get to do that if they like what I've done here...)

So, old logo:


New Logo:
(obviously ignore the crossed lines)

Any feedback here before I send this off to them?

Thanks!

[LeadMagnet]

Do they not mind you flipping the wavy line? If you can play with it a bit, i'd reduce the number of waves in it to make it less distracting, then remove the bevel you've put on it. It just makes it look like a red rope licquorice.
Not really a fan of the drop shadow you put in either.

[SidekickWD]

Liquorice! Ah, see, now that you've said that, it's going to be stuck in my mind.:P

[philjohns]

Nice hcnage but I'de suggest you use fades instead of bevels for the reason stated above.

[Arkady]

The wavy line in the original logo is a decaying sine wave. By flipping it in the way that you have, you have changed the sense of it entirely. I'm not sure your client will approve.

[james]

Lose the drop shadow and bevel without a doubt - are you doing this in Photoshop? Logos need to be put together in Illustrator / Freehand for a vector output

[blueocto]

I would have the text line up on the left, and have the wavy line be the same width as the text

[SidekickWD]

Thank you all so much for you input, you've given me some great direction here!

James, yes I am using Ai.

[SidekickWD]

Originally Posted by Arkady

The wavy line in the original logo is a decaying sine wave. By flipping it in the way that you have, you have changed the sense of it entirely. I'm not sure your client will approve.

I had to go do a little homework just now. I did not know that's what this line was, they simply asked me to keep the line in the image. Thank you for pointing that out to me, it makes a huge difference!

[paddy]

I rather like the wave knocked out of the box. It gives it a bit more structure and impact than the wave by itself.

Based on that I would do something along these lines: