Baptist Church Brochure

[DistinctGraphicz]

Ok guys, need some direction here. I pretty much know what most of you will say, but i'm going to throw it out there anyway. I have this Baptist Church who is looking for a trifold. They gave me the specific information to have in there. The target audience is teenagers, male and female. They gave me no direction what so ever to go with, so this is off the top of my head. I'm not a religious person so i don't know what applies to the Baptist Church.

What can i / should i do to make this more appealing?

[garyscottadamson]

Hey

I'm no expert, but I know that as a teenager myself that wouldn't appeal to me. Take A look at this. I think that this appeals to a teenage audience very very well. I'm not saying you should copy it exactly, but you could go along those lines.

Picasa Web Albums - Gary - Design

People need to be able to identify with themselves in these types of things. Also, people who are already not involved in church will not be interested in looking at something with Bible quotes on it as they will most likely believe that it's a load of rubbish.

It may be a good idea to keep one quote on, but people shouldn't be drawn to it initailly they should naturally move onto it if they're interested.

[behavelittleboy]

I think your design could benefit from some better type hierarchy. For instance, looking at this flyer I can't really tell what I'm supposed to look at or what is the focal area. The text is mostly evenly spaced and the fonts are competing for attention. Try setting up a grid of some sort to base your layout on. The important text should be large, nearly twice the size of supporting text. Centered text is hard to read - works well for titles, but I would not recommend it for the quotes. Same thing goes for ALL CAPS, use them sparingly to make a point. Lastly - try to give your design some breathing room, leave some white space between areas of text.

You may want to ask your client for examples that they like if you're worried about their critique. I don't think the religion aspect really matters when you're designing something like this. It could be Latin "Lorem ipsum" text or Spanish text and you just need to make it look good. You'll find that good text design and supporting images can carry it pretty far.. but if you're looking for religious imagery I would recommend browsing iStockphoto or going with generic stuff like sunrises/sunsets, beaches, nature inspired stuff - everybody can related to that.

[Seedy GD]

I Think you can do something a little more interesting.

I would recommend doing something relevant to teenagers. I think also you should stick with 1 or 2 good fonts.

As well I think you can do something a little bit more interesting and less legible with the quotes. And if it is argued just remind them the verse numbers are there if kids really want to look them up. I think a graffiti font would be cool.

Also I would stay away from dropshadows and outlines on fonts. Just plain Tacky!

[james]

Originally Posted by garyscottadamson

Picasa Web Albums - Gary - Design

That's a beautiful example there, of what i imagine is quite a design challenge!

DG, the first thing I thought was that this was a flyer for a dance club / rave? Don't know if thats the look you wanted or not?

[zumojuice]

I agree on the fonts thing, but thaat aside, you need to decide on a clear strategy to appeal form message to visuals...

[DistinctGraphicz]

Everyone gave me great advice. I hope i implemented some of it correctly. Do i need to go anywhere from here?

[sweetfeetjaded]

i think theres too much happening at the background. Try something simpler? or less dizzy?

[skunkbad]

When I think of the target audience, I think of blue hair, pierced tongues, and skateboards. Perhaps the face in the picture could reflect one of those types of people. I know not all teens are like that... but I do think that most teens are rebellious, and may relate to something like pictures of drug usage, pictures of angry parents, pictures of kids drinking alcohol, pictures of cigarette smoking, etc.

That said, and regardless of the actual design, I think the actual text does not do well to stir up a teen to want to change their ways. I am religious in nature, and beleive there are better ways to get somebody to think about what's going on in their life. Rather than a message of self improvement, perhaps the right direction to go would be a message that shares why a person would need God based on what the Bible says about sinners. Until a person understands the nature of their sin, they will never realize they need to be saved from its consequence. I suppose what you are trying to create is very much like a Christian tract, and you can find many examples of those online. If you need help finding some good examples, you might try livingwaters.com.