Leaflet Design

[garyscottadamson]

I'm currently designing a leaflet for some watches. This is a college project but I need to treat it as if it was real. I was wondering if anybody could advise me of which idea is best and how that idea could be improved.

I feel realy stuck and unhappy with my work, this is making me stressed and unable to think creatively. So I would realy appreciate any words of advice

the two designs can be seen here

http://picasaweb.google.co.uk/adamsongroup/Design/photo#5189254943611173170
Picasa Web Albums - Gary - Design

thanks
gary!

please note that this would break copyright rules if it was to go public as I don't own all the images, but it's fine as it's just for college.

[zumojuice]

Your first one is much better than the second. The latter needs some work on your typography. the main block is hugging the edge of the box, it's not really sitting well within the design etc.

Few tiny pointers: Prices need a currency symbol so people can quickly know that's what it is and not a reference code of anything. Keep type from being to close to the sides (first design with 'every second...' ) as it might well get chopped...

Now, re-reading your post, I actually am confused this is a leaflet as it feels more like an two adverts?

I think where you're getting stuck is that you're trying to design, without some solid focus as to where you're going. Of course many designers can go straight at a job, though much of this is down to experience. Work such as this though, might well be part of a bigger project, therefore a strategy might well be implemented.

Now rocoru is your company yes? Now, seeing as (i believe at least) they are made up, you can create their brand. This might include a logo, a colour palette, a ident, a visual style on photos etc. From this, you'll be able to focus of the piece in hand...

Now watch ads, it's either all about the watch in close up or some person, whose normally famous, wearing the watch. Now, it might be you want to try and develop something new within this. Maybe unexpected photography mixed with clean type work? or you might want to start with something new. Yes, you have to show the watch, but there are many ways to do so...

You've got a good start so keep at it.

[Seedy GD]

I very much agree with zumo, You have a good start.

I think you might want to refine your designs to better reflect the watch that you are trying to sell. I don't know where you are but I would guess the UK, Here in Canada a watch add like this would not have prices on it. I don't know what your going for, it may be bargain shopping but, I am pretty sure that a graphic design never wants to give the feeling (at least not bluntly of bargain shopping.

Again Good start, and i think you'll get there.

I think your two color piece (The silver watch one) is definitely the better, however it still is just typical guy model. and watches. I like your tag Line, "every second counts" maybe you can do something more related to that theme.

[jeffross]

Two suggestions I have are to think a bit about white space and big/small relationships. The first one has too many elements that are similar in size and not enough whitespace between them. (My eye seems to jump around 6 different areas on it.) There's not a real starting point that leads you through the rest of the ad. And I agree with the type issues on this one.

The second one seems to have a better hierarchy to it, and the gaze of the model gives more meaning to the tag "Every second counts."

Good job, and keep it up! Try not to get too discouraged. We've all been there, and still visit that place quiet regularly!

[garyscottadamson]

I'm currently developing a color scheme based around the first design. (The darker one).

I'm also thinking about a logo. After a bit of research it seems that most watch company logos are simply their name written an a Serif typeface that I've never really seen before. Anyone have any ideas for an elegent looking fontface preferably serif?


The brief states that I NEED to put a price for the watch on this advert/ leaflet. Any ideas on how this would be done?

Thanks for all your help

[zumojuice]

The typeface will still beset perfectly to form a logo. maybe simply, but still. It's a whole mixture so look at what you have and come up with something right.

Technically I'd challenge the brief as to why if you're try to make this a high-class product. Of course you could do for the 'From £99 if there are options or different models. - I'd put them subtle though. If the price is too big, it becomes about the price and not the watch, and visa versa....

[LaurenMarie]

I know how you feel when you get stuck and then just get down on yourself for not being creative and end up making a self-fulfilling prophecy! Unfortunately I can't offer encouragement that that will ever go away, but it gets better with more experience, as things become more natural for you.

Anyway, on to help with your leaflets...

Perhaps it would be interesting to show a photo not just of a guy's face, but of a person being active while wearing the watch. Make us envy him. Perhaps he rides a really cool motorcycle and we want that lifestyle, so we buy the watch. Or maybe he's a really good athlete and the watch helps him run faster... Get where I'm going?

Have you done any updates? Want to post them again so we can get a better idea where you are going now that you've had some feedback?

[garyscottadamson]

Ok

A quick update as to what I've done. As of now I've not done too much as I'm not able to take a photo of a guy on a motorbike of an athlete ect.

I've got the idea of taking a guy who's wearing the watch with his hand on a hot womans nude ass. tell me what you think. (the watch helped him to get the hot girl, i think men would generally want this, assuming they're hetrosexual)

Anyway as for the update. the typeface has changed and there's a gradient on the bottom part.

Picasa Web Albums - Gary - Design