Tactile Design is the way forward...

[zumojuice]

I truly believe it will be the next big thing.

Why?
Well with so much competition in many areas, designs are going to need to do more to stand out. There is more and more good design out there ( which flip side means more and more **** design too) but we all become saturated to certain design too quickly. I mean the helvetica flush left, rag right from the top corner has been fairly over used now.
so why do i mean tactile? Where nice stocks of paper that by touch alone make the audience want to know more. something that needs to be broken, ripped or interacted with to reveal the design, or something. Hell even down to the way its folded. I know thats important, I saw a job as a paper engineer, would have be great at dinner parties.

[Toon]

<blantent advertising>

You mean things like Integrated Cards And Labels....
Taylors Print and Centrereed provide integrated cards and labels to 1000s of clients throughout Europe.

The addition of fully integrated cards or labels within the document gives it a tactile quality, ideally encouraging interest from the recipient while enabling them to retain your clients information.

There is a variety of different products within our integrated cards and labels range:
1. CARDPEEL-Afully integrated peel-out card, with high quality gloss finish. Fully designed
to enable you to personalise both the letter and card with ease.
2. CARDPEELANDSTICK-Easily enables you to personalise both the front and back of a
card in one pass. Once removed, the card is folded back to create a ready made rigid
wallet sized card. Ideal when there is a need for that extra bit of variable data.
3. CARDPEEL ANDFOLD- Adouble width card which offers plenty of room for variable
data on one side and client information/advertising on the other.
4. DUALAMSECURITYCARD- Afully integrated self laminating card. Enables you to
personalise as normal and then encapsulate the data, and, also a photograph if required,
behind a laminate. This then produces a secure membership or ID card. Current
examples of uses are bus passes, students passes, IDcards etc.
5. PUSHOUTCARD-Acard that pushes out of a letter, ideal for duplex lasering.
6. FORMPEEL-Fully integrated laserable peel-out label. An ideal solution for all direct mail
labelling needs. Especially useful for address labelling, barcode information or
promotional use.

<blantent advertising/>

(I'm spending too much time deleting spam it's rubbing off on me)

[zumojuice]

err.... well yes AND no. lol

[Kelly Creative]

nice try toon

[zumojuice]

well it is all what I am on about but you know the impact those one off solutions of simply clever conceptions give you? And not just to us type obsessed, paper sniffing graphic sorts.

[cenadmusic]

i like your style toon!!
but zumo i see what you mean.. ya i love all that type of stuff.. proactive design instead of reactive.. force the consumer to react to your design the way u see them reacting so they can enjoy all its glory... guerilla design.. but in saying that its nice to have your work percieved an "opened" in different ways by different minds..

[Ratbaggy]

yeah. it'd be nice to think that we did head in that direction. unfortunately I think it's a fair way off just yet. When cosumers/businesses begin caring about their products and purchases (again) and budgets allow for such exploration/development, THEN perhaps you will see an increase in 'tactile' (smile in the mind) type design. Until then you'll keep seeing the mass produced, cheap run, "this will be in the bin tomorrow" attitude filter through most if not all design production.

A damn shame, and one we are all responsible for.