What is the term for channel things just before a program starts?

[Illustraphic]

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The graphical term for the branding of a channel just before the program starts like channel 4's building that transform into the number 4?

Thanks in advance

[D856C]

Usually it is called a Title Sequence.

[Illustraphic]

Usually it is called a Title Sequence.

Nope not that bit, the bit before even the program starts itself just after the adverts before the program starts sometimes flashes in between ads forgotten the name of it shows the brands identity of the channel not program

[blueocto]

It's called an "ident" is it not? H2G2

[Illustraphic]

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It's called an "ident" is it not? H2G2

That's one ! Cheers