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I would suggest using a different font that goes with the background , and with a hint of drop shadow not too much. Also the logo is good but rather simple maybe icorporate a vector image of a coffee mug or table and chairs also their is alot of space btwn the words to me.
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I am sorry but i am going to be blunt here. It looks like it is water being pored into the coffee cup - doesn't make sense it should be coffee. The colors are clashing and there is no sense of line. The logo should also be more prevalent. Last but not least the typography - i would probably go with a different font and a different color.Maybe a san-serif font that is easy to read.
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The water does look refreshing.
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