Internal Agency Branding Case Studies

[paddy]

I've been tasked with redesigning the internal and client documents for my workplace using our existing identity. The project will be closely tied to a direct mailing campaign, our new website and a general focusing of our brand.

I'm planning to write a case study about the entire process for the launch of our site and its accompanying blog.

I'm looking for other similar case studies and projects showing how creative agencies rebrand and redesign their own image.

If anyone could point me towards some good examples I would be forever grateful.

Cheers!

[lolly]

Some of these might have some pointers...

BP Re-brand
http://www.babymilkaction.org/pdfs/s...rm_welcome.pdf

brandchannel.com | Corporate Branding | Brand Management | Corporate Identities | brand | brands | branding

Abbey National Bank -
Prophet - News Archive

Aligning Your People with your Brand
http://www.prophet.com/knowledge/whi...andAssimff.pdf

Internal Branding
http://www.prophet.com/knowledge/art...dingInside.pdf

Pitfalls that Kill Branding Efforts
http://www.prophet.com/knowledge/art...pitfallfix.pdf

[paddy]

Thanks lolly, you're a star! I'll have a read through those.

I'm specifically interested in design agencies and most importantly the design process, rather than corporate branding exercises but those are a good start.