Marketing Ideas

[james]

[Toon]

Originally Posted by zumojuice

If it were anyone, that might be seen as spam. but meh! if you can't beat them....

Kind of my point. We have made hundred's of thousands over the last few years using this to market businesses and I also pointed out how much of a return we've got through pressure seal and not one person has asked for more information on it or any look at the kind of figures these marketing techniques sell for, seems the Graphic Design world is still under the impression that a business card is good enough and wonder nobodies knocking their door down with orders!

[zumojuice]

I think you have two steps, the traditional business card route, or the road less travelled ; creative solution.

What sort of specifications are involved with pressure seal, thickness of document, finishes on the vac seal etc?

[Toon]

Originally Posted by zumojuice

I think you have two steps, the traditional business card route, or the road less travelled ; creative solution.

What sort of specifications are involved with pressure seal, thickness of document, finishes on the vac seal etc?

I wasn't really putting it forward as something people should get on board with the production, but as designers you should be able to target certain (untapped) spec groups and this is something print designers should be aiming to market themselves as because they're such specific products in the same way envelope designers have the market wrapped up.

[zumojuice]

I realised that. Often it is merely the knowledge thaat this processes exist and what they can roughly do and can't do. That way, where that perfect brief comes in and the idea calls for it, you're on call ready and waiting.

I am always interested to hear about print techniques that I can incorporate into my concepts.

[emileee]

The integrated cards are really cool, I was messing with some test packs the other week, it's a great way of integrating your business card into a piece of your design work, what could be better than that to post out to clients. Not sure I've heard of the pressure seal though

[zumojuice]

do you have samples, toon?

[Toon]

Samples of what?

[zumojuice]

Of pressure sealed documents.

[Toon]

There's 3 on the site

Taylors Colour Printing - Pressure Seal Documents UK