Haven't quite decided which to enter yet, there's about five on my watch list so I'll be going through the briefs this morning (and the feedback on existing entries) to see which ones I fancy (and more importantly, the ones where the contest holder doesn't want a crappy photoshop effects laden "logo").
I know that not everyone on there is a professional, but even so it should be easy enough for them to read a brief... The amount of work I've seen that completely disregards the brief is unbelievable.
For example, one that I'm watching is for a company called Key Financial, and in the brief it specifically says "don't use a key, it's too obvious" - so what did all the first few entries include..?
Yep, a key.
Since the brochure contest I entered I've looked at a couple of others posted for photographers, and they all seem to go with the photoshopped to death options - but at least I know that now.
Once I throw some entries up I'll post on here... For the moment, these were my entries for the brochure comp...
Outer Cover Viz 01
Outer Cover Viz 02
Outer Cover Viz 03
Outer Cover Viz 04
Outer Cover Viz 05
Outer Cover Viz 06
Outer Cover Viz 07
Outer Cover Viz 08
Inside Spread Viz 01
Inside Spread Viz 02
And the cover that won (without any consideration for how the cover design would translate to the rest of the brochure)...
Photoshopped Crap
It's amazing to me... No consideration for layout, or type (it looks like he/she's using Arial for the cover typeface, no styling, no proper kerning, tracking or leading for that matter...), the photos are just thrown onto the page, there's no choice of focus on specific elements of the photography, the list goes on...
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