Is Search Engine Marketing is very Important in Seo?

[lancybin]

Hi,
I want to know is Search Engine Marketing is important part in search engine optimization and how?

[johnmarshal]

EO vs SEM can be seen as a question – are these two terms actually the same thing? They sound similar – search engine optimization vs search engine marketing, but they actually refer to two different parts of the same marketing scheme. SEM is a much broader term than SEO, and actually includes SEO as one of its techniques. SEM is all that a company can do to advertise itself on a search engine, including paid inclusion and other ads.

[kelta]

SEM is needed to optimize your site off-page but if you are doing SEM then no need to go for SEO also

[carolynccourtney]

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