what are you IN2?

[zumojuice]

if you've seen the banners and tv ads - this it the flash site that goes with

http://www.whatareyouin2.com/uk/

[Toon]

What exactly is it, doesn't seem to do enough for me to click and be interested.

[zumojuice]

nor me - i think its a teaser to a community arts thing?

[Laura Lynne]

seems a bit dull

[Toon]

We've had about 30 hits to that post since its been here so it obvioulsy has some presence

Did a cursory search around the webbernet and it turns out it's a Calvin Klein ad campaign. Yay for virals.

More info: http://www.shoppingblog.com/cgi-bin/...l?sblog=308072

The fact that the site is © coty, who own the CK brand, should give anybody looking at the site an idea as to who is behind it.

[crazyleaf]

I kinda like this type of advertising. Just curious by nature, I guess.