A realization that has come about in today’s hyperactive
Business websites is that traditional planning horizons tend to be too long for the very fluid state of e-business. Continuous planning with feedback has evolved as the strategy of choice for the fluid and volatile e-environment. This method of continuous planning with feedback is structured around four steps:
1. Knowledge building and capability evaluation: Identify and acquire a comprehensive understanding/vision of customer needs. Develop a clear understanding of what capabilities you need in order to address the identified customer needs. Communicate this understanding of customer needs to all employees of the organization.
2. Develop a comprehensive e-business design: this entails developing the competency that lays the foundations to address the customer needs. If the customer wants self-service, then the business design must provide and facilitate the same.
3. Business Website blueprint: is what provides the vital link between the e-business design, the business goals, and the technology foundation. If a self-service business model is to be implemented, then the e-business blueprint helps determine the needed application framework. It maps the projects and performance milestones that must be achieved.
4. Application development and deployment: translate the key milestones and projects into integrated applications. It provides for feedback loops that:
• At the micro level lets employees know how their individual job performance impacts corporate objectives, and
• At the macro level furnishes feedback on the overall corporate objectives. It facilitates an understanding about what is working and what is not so that refinements/remedial actions may be undertaken.
A structured design should be developed and reviewed for the perfection of the design.
01-10-2007, 03:37 AM
Online Business Design
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