You've got some really nice ideas but personally I don't think you've made the best of them and you've tried to go for a bit of everything. In essence, you've watered down your ideas and diluted your strengths.
You've got a great idea with the signage, and I quite like the lamp, so what not extend that idea, create a deeper world for your user to into. Then have your text integrate with that. Think outside the boxes you've created too, Maybe you have a cross roads, with a shop, neon signs flickering, maybe thats a tv shop with a tv that flicks into action (roll over or not ) , you could have a traffic light that seems to cycle though, a bus shelter with bare neon tubes showing... I mean to inspire you and not knock you here. It is a good site, I just think you obviously have the skills to go further...
Also - contact page should be your number one priority - even if thats just a e-mail link. you could be missing passing trade already!
I'd lose the marquee entering strapline and the reflection.
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