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Old 20-03-2008, 12:32 PM
D856C D856C is online now
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Join Date: Jan 2007
Posts: 179
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You make similar business mistakes to 99.999% of other web hosts.

First, you offer no information. You have no value proposition or Unique Selling Proposition. You offer nothing any one of 50,000 identical sites don't do a better job at. So you do what 99.999% of sites do -- try to make up with price what isn't there in value.

After you take a course in web construction, you had better start another in business. You've decided to take on templatemonster and every other web host. This is called a frontal assault on a well entrenched position.

Long story short: you lose.

Position your business. You are never going to get "everybody who every thought about having a web site" so get over that. Find a targetable niche which has money. Custom tailor your offering to that niche. Raise your prices, because, you're never going to out-india India ....Unless you're China.

People don't want websites. They want website which produces sales. At least, the people who are relatively price insensitive do. Price insensitive doesn't mean value insensitive, however.

And nothing on the site indicates 1) You have any idea what a business customer wants from a host -- but isn't getting 2) What, if anything, in the world of web construction has the slightest relevance for turning a site visitor into a paying customer.

Digital Economics: Being competitive does not mean getting up to the level of bland, featureless mediocrity. Competitive doesn't mean "Well, I'm like everyone else, so why not give me your business." That works for the neighborhood pizza business because it actually takes the least little effort to leave and go to the next business. No so online. Competitive means showing a competitive advantage.

You have some chance of a competitive advantage becoming knowledgeable about some niche. You have no chance trying to be everything to all comers. And no, "small business" is not a niche.

The neighborhood pizza place with a good location can be lazy in marketing because they can depend on people going there just because it's there. You can't. You have to assume the shopper has five other competitors on their list ...possibly loading in other tabs of their browser as they read yours. It takes all of one second to go elsewhere.

Last edited by D856C; 20-03-2008 at 12:48 PM.
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