On the front end design side, you site seems ok, but nothing startling. The honest thing is, I think you've created a nice site, but not for a web design/hosting site. It may be that the artifacted images, dark colours, and lack of clarity and information is simply turning people away. This site would probably be ok, if you were not selling anything. The web is a different animal when selling, your site needs to portray a trust and quality that you are not a dodgy sun of a gun. It is far easier (and therefore there are far more) scams on the net than on the street, so you have your work cut out to look darn shiny.
The front page needs to tell users what you are, and provide the options you give. It will be well worth looking at other hosting sites and looking at the sort of content they feature.
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