i've found that sketching out ideas first and narrowing your focus to what is needed instead of starting in with nothing but imagination does wonders. the more you sketch the less time you waste in actual production thereby saving your self time/money. it's typical to start will too many elements in a design and then whittle it down to the point where there is not enough elements to convey the message appropriately. sketching helps you quickly focus on what is needed and thereby maintain balance in your work.
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