Quote:
Originally Posted by Cwilk
But how can someone inappropriately click on an ad and what is the benefit to clicking on it more than once?
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There is a small per, click charge made by Google to the advertiser. The benefit of making multiple click-throughs to some people is therefore usually malicious. They are normally some disgruntled person with a grudge against the advertiser or occasionally they are a commercial rival. There have apparently, also been some recorded cases, where the owner of the site which is hosting the ad, has been the culprit. This is because they are also are paid a small amount on a per click basis.