[Acuity]

I am in the process of building my new html portfolio website... is there any standard MUST-DO's that i should be doing on my end to optimize my prescence through search engines... pretty new to this whole game, so my knowledge doesnt extend much past submitting my site to free web directories... is there anything on the scripting end/layout etc etc i dunno, just standard things u guys do without even thinking....

Quick thought - I have an inital splash page - will throwing relevant content of some sort onto it help? i.e some text etc