Should it be so intriguing though? The 2.0 craze has already been going on for over a year and a half now? In the web anything that lasts over one year is pretty much ancient. So, I'm actually a little surprised we haven't been talking about Web x. Which is what I think it will be referred to. "Web X", not Web 10, just X, will become the popular term and it will mean the ever changing evolution of the relationships between technology and people. Nobody wants to spatter out Web 2,185,204.0 after several decades. :P
Purely my own speculation, obviously.
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