[mjhoagland]

Actually there shouldn't be such a thing as "beginner rates". Business is business and people are looking for a good value, not a good deal. My best recommendation is go to other design websites that offer similar features and services that you want to offer and see what they charge. This will give you a general understanding of the VALUE of those services. That's what you want. Just because it only costs Microsoft maybe $100 per copy of SQL Server given development costs, packing, marketing, etc before they make a profit they still charge nearly two grand because it's a very specialized product that meets a large need very well so therefore it's value it quite high.

For me personally, I charge anywhere from $20 to $40 USD per hour for ASP.net development from scratch. If I have to work with someone else's code I charge $50 USD. I could "get by" with only $10-$15 but what's the point? Why not get what you're worth and start strong and stay strong? That's the point of business, imho.

Edit: Basically, if your solution fits their needs well then they should pay a fair price for it regardless of how long you've been in business. I do greatly agree with the hourly rate though. That way if you quote them a base price and sign a contract with that price then they could change their minds on a feature or page if the contract allows it and you're doing twice as much work at the same cost to them, which isn't right.