here was my first shot at it:
LogoSauce™ - Happy Campers
I slightly modified the outline of the text to resemble a campervan. the CH gave a target audience age range of 18 to 35, so I went for a more hip and cool look as apposed to any design that includes a smiley face, so of course the ones the CH has said he likes both have smiley faces (and he says he wants it to stand apart from the crows, HA! so much for that)
one he likes:
LogoSauce™ - happy campers logo
Which totally blows my mind considering it does not convey, nor has anything to do with, the CH's business of selling/renting camper vans. Not to mention it includes the oh-so typical smiley face to portray the "happy" element of the company name. God help him if he chooses that as the winner to represent his company.