[username]

I am assisting in an animation that is centered around words and their meaning. How the word is "introduced" to the animation has to do with the meaning of the word. The meaning of the word also effects the transition from one word to the next.

For instance. The screen starts out black and a searchlight comes on to find the word "missing" or the word "Jump" forms by the various letters bouncing into the screen.
or "pass" would be italicized and have motion blurr effect.

Anyways, is there a name for this?

I am stuck on a few of the words and hoping to find the correct terminology to aid in research.

thanx in advance