[zumojuice]

I truly believe it will be the next big thing.

Why?
Well with so much competition in many areas, designs are going to need to do more to stand out. There is more and more good design out there ( which flip side means more and more **** design too) but we all become saturated to certain design too quickly. I mean the helvetica flush left, rag right from the top corner has been fairly over used now.
so why do i mean tactile? Where nice stocks of paper that by touch alone make the audience want to know more. something that needs to be broken, ripped or interacted with to reveal the design, or something. Hell even down to the way its folded. I know thats important, I saw a job as a paper engineer, would have be great at dinner parties.