It's not really the look, it's the one-dimensionality of the example. Very strong copy should work with the graphic layout. Especially travel, which is under pressure from a number of sources, including self-service.
It's a very real question: Why Should I Hire a Travel Agent Anymore? I get the lowest fares (or what I think are the lowest). I can book a room, events, get tickets to attractions, even restaurant reservations.
Sure the layout is going to look nice. You can go to Template Monster for $25 and get that. What's missing is the ability to work with a client. And that means no content irrelevant designs.
Just say "No" to Lorem Ipsum