its not the logo that you have in mind when you think of BOSS.
Its the well known brand and the clothes... BOSS is already well known and doesn`t need a logo that is memorable. the brand BOSS is already in our minds.
Look at SIEMENS. everyone should the the big german company.
This is what they call their logo.
Same here... you know the brand and the goods they produce.
So these big Companys don`t need a logo with an memorable "thing" ;-)
thats what i think.
rgds ;)