Toon is trying to stear you in the right direction for hitting the search engins.. like when somebody googles "photos" or "designs" you'll place in the top based on your site name.
But what Mack is saying is also a good idea if you intend to develop & brand your name. It takes longer, but is mint once you achieve it. I would start with an easy to remember business name such as toon pointed out and after you are well established, spin off onto your own name as your branding
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