There is a difference between morality and legaility. In terms of copyright infringement there is a very clear framework. If I take a photograph of a scene within which there is displayed a piece of copyrighted artwork, then the piece in question may not fill more than 20% of the frame of my photograph otherwise I have infringed the copyright of the author of the other piece. That has nothing to do with a designer who when emabarking on a new design starts by recreating all or part of someone elses work and then sets about modifying it enough to counter claims of plaigarism or piracy.
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