Other then keywords, i do no optimization. I have pretty much 0 content on my site. But through forum posts etc you can see here in google:
Google: mckenziemedia
i am 1,2 and 5, 7. i have mopped the floor with the guy who wouldnt give up the .com
http://www.google.com/search?source=...=Google+Search
ill never try and come up as "mike mckenzie", cause well hes a player for the greenbay packers. I am sure if i tried hard enough, i could atleast show up on page 1.