[james]

Apart from guns in logos being in really bad taste; the brief states that:

"Our graphic logo was brainstormed to be a revolver,since our store name COLT is also the brand name of the original revolver.Also,we have thought of a slogan around the revolver which is ‘Get Fired Up!’.It’s like getting your health fired up,which is essentially the nature of our business."

What??? Isn't Colt (the gun manufacturer) a brand name / trademark anyway? So you can't really just go around linking your company with it! Not to mention the fact that this is meant to be for a health food company... Guns are probably the last thing you would link to good health... so the whole idea is just asolutely stupid!